Microsoft Dynamics AX For Retail
A dynamic retail solution
Microsoft Dynamics for Retail is a modern, unified retail solution that reduces complexity for retailers, freeing them to focus on connecting with customers and empowering their employees across all channels. It delivers a complete shopping experience, with a seamless and differentiating omni-channel solution that is more modern, more mobile, and more global. End-to-end capabilities, from modern point of sale (POS) software solutions, store operations, merchandising, e-commerce, call centre, marketing, and customer care, to supply chain, financials, and more, can be deployed in the way that makes the most sense for your business. It provides customer engagement capabilities that include store operations, channel management, order management, marketing and care, and business intelligence, along with more back office capabilities, like procurement and financials, in an end-to-end retail management solution delivering full visibility across the entire business.
Modern point of sale
Customers shop on their terms, today’s customers live in a connected world and are well informed when making a purchase – before they even walk into a store. In a time when customers are shopping on their terms, retailers need to find ways to better serve and provide them with amazing in-store experiences. To best engage customers, retailers must empower their employees to provide excellent customer service. This is where point of sale (POS) can become point of service – using rich clientele capabilities in the Microsoft Dynamics modern POS retail solution.
E-commerce – Engage connected customers
Customers are connected and informed and want shopping choices. They want the option of going to a physical store, browsing on a tablet at home, or shopping on-the-go using a smartphone. E-commerce and social features in Microsoft Dynamics for Retail provide today’s retailers with an opportunity to engage and connect with customers through an omni-channel shopping experience. Retailers can easily connect with friends and followers and can gather purchasing intentions and preferences on Facebook, Twitter and Pinterest.
Omni-channel is all about being connected to those channels where your customers shop. It’s about providing information, along with easy and consistent shopping experiences and encouraging customers to have a relationship with your brand. Customers move from social networks, to online stores, to in-store experiences and they expect seamless and consistent engagement with the retailer.